Despite widespread adoption throughout Europe and Asia and favorable economies of scale in non-residential settings, solar water heating systems are not widely used by North American businesses. However, the creation of new regulations and legislation in California, Hawaii and other states, combined with changing economics, mean that this trend may change this year.

Will 2010 be the year that commercial solar hot water systems start to see widespread adoption across the United States?

In this no-travel web conference, Sue Kateley, President of CALSEIA, will discuss how a new program in the California Solar Initiative has the potential to transform the solar water heating market.

You will also hear from Les Nelson, chair of SEIA’s Solar Thermal Division, about the current state of solar water heating throughout the U.S. and what lessons can be learned from past experience.

Jon Guice, AltaTerra's Managing Director of Research, will summarize AltaTerra’s current research on the global and North American market, including key product types, companies, key players, and the changing economics of the business.

Featuring the latest information on incentives, legislation, and regulations affecting the solar water heating (SWH) market, this presentation and discussion will address key questions facing SWH product and services companies today, including: Is the non-residential market poised for take-off? What is the value proposition of commercial, institutional and industrial SWH? What are the current incentives available for SWH across the U.S.? Which industries and sites are best suited for the application of SWH? What challenges are facing the widespread adoption of SWH?